This list tracks the most notable official babyface turns and heel turns that happened in WWE during the year 2013.
Keep in mind: when a babyface attacks another babyface, that is usually a heel turn. When a heel attacks another heel, it does not automatically make the victim a babyface. The follow-up presentation matters just as much as the initial attack.
WWE HEEL & FACE TURNS IN 2013:
- January 30 - Tensai turned babyface on Main Event by dancing with Brodus Clay and forming the Tons of Funk babyface act.
- February 28 - Corey Graves turned babyface on NXT by moving into a feud with The Shield.
- April 8 - Ryback turned heel on Raw by attacking John Cena after WrestleMania 29.
- May 20 - Curtis Axel turned heel on Raw by being repackaged from Michael McGillicutty into Curtis Axel and aligning with Paul Heyman.
- May 29 - Bo Dallas turned heel on NXT by leaning into the delusional babyface character after winning a battle royal to become No. 1 contender to the NXT Championship.
- June 16 - Alberto Del Rio turned heel at Payback by ruthlessly targeting Dolph Ziggler's recently concussed head to win the World Heavyweight Championship.
- June 16 - Dolph Ziggler turned babyface at Payback during the double turn with Alberto Del Rio, as Ziggler fought from underneath while Del Rio became increasingly vicious.
- June 17 - CM Punk turned babyface on Raw by being attacked by Brock Lesnar, which pushed Punk into a feud with Paul Heyman and Lesnar.
- July 14 - Paul Heyman turned heel at Money in the Bank by attacking CM Punk with a ladder, fully committing to the feud against Punk.
- July 15 - Cody Rhodes turned babyface on Raw by turning against Damien Sandow after Sandow betrayed him during the Money in the Bank ladder match fallout.
- July 15 - Mark Henry turned babyface on Raw by being attacked by The Shield after his feud with John Cena.
- July 24 - Tyler Breeze turned heel on NXT by re-debuting with the narcissistic Tyler Breeze gimmick.
- August 2 - Layla turned heel on SmackDown by costing Kaitlyn the Divas Championship match against AJ Lee and aligning with AJ.
- August 12 - Big Show turned babyface on Raw by returning to save Mark Henry and Rob Van Dam from The Shield.
- August 18 - Randy Orton turned heel at SummerSlam by cashing in his Money in the Bank contract on Daniel Bryan after Bryan had just defeated John Cena to win the WWE Championship.
- August 18 - Triple H turned heel at SummerSlam by giving Daniel Bryan a Pedigree and helping Randy Orton cash in Money in the Bank to screw Bryan out of the WWE Championship.
- August 19 - Stephanie McMahon turned heel on Raw by backing Triple H's actions against Daniel Bryan and aligning with the new Authority direction.
- August 19 - The Prime Time Players turned babyface on Raw by shifting into a babyface role following Darren Young's public coming out and the team's renewed presentation. This applies to Darren Young and Titus O'Neil.
- August 22 - Enzo Amore and Colin Cassady turned babyface on NXT by moving away from their initial heel presentation and starting to wrestle as babyfaces.
- August 26 - Brie Bella and Nikki Bella turned babyface on Raw by siding with the Total Divas cast against AJ Lee.
- September 11 - Sasha Banks turned heel on NXT by attacking Paige after a match and moving toward the BFFs direction.
- October 17 - Corey Graves turned heel on NXT by attacking Adrian Neville.
- October 18 - Big E Langston turned babyface on SmackDown by helping CM Punk fight off Ryback and Curtis Axel.
- October 27 - Shawn Michaels turned heel at Hell in a Cell by hitting Daniel Bryan with Sweet Chin Music as special guest referee, costing Bryan the vacant WWE Championship against Randy Orton.
- October 28 - Kane turned heel on Raw by pledging allegiance to Stephanie McMahon and becoming Corporate Kane.
- November 13 - Charlotte turned heel on NXT by attacking Bayley and joining the BFFs with Summer Rae and Sasha Banks.
- November 18 - The Miz turned heel on Raw by returning with a more arrogant Hollywood heel persona.
- December 16 - Brodus Clay turned heel on Raw by turning against Tensai and ending the Tons of Funk babyface act.
- December 30 - Daniel Bryan turned heel on Raw by joining The Wyatt Family after weeks of being targeted by Bray Wyatt.
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